1UP Revenue Podcast

Quotes:

• "Engage is the rage. Drop comments to create familiarity with your name and face."
• "Find your voice and make sure it's something you can stand passionately behind."
• "Connect with people in your industry who are where you want to be and learn from them."
• "LinkedIn is SEO for your name. It builds trust at scale."
• "Go for it before it's perfect. It will never be perfect."

About The Guest(s):
Alex Bruschi is a sales professional with over ten years of experience. He is the host of the Sales Stories IRL podcast and a Salesforce AE. Alex has a passion for sales and has been able to grow his personal brand on LinkedIn by engaging with others and sharing valuable content.

Summary:
Alex Bruschi shares his journey into sales and how he got started in the industry. He emphasizes the importance of engaging with others on LinkedIn and finding your voice when it comes to personal branding. Alex also discusses the power of building trust through content and the impact it can have on closing deals. He encourages new reps to connect with industry leaders and ask for help when needed. Alex concludes by urging individuals to take action and launch their ideas before they are perfect.

Key Takeaways:

• Engage with others on LinkedIn to create familiarity with your name and face.
• Find your voice and post content that you are passionate about.
• Connect with industry leaders and observe their strategies to accelerate your personal branding.
• Building trust through content can have a significant impact on closing deals.
• Take action and launch your ideas before they are perfect.

Gen A.I. has officially taken the B2B SaaS space by storm.

Come join us as we interview Eric Quanstrom, CMO at CIENCE on how sales and marketing are leveraging AI technology to sell better today.

Key takeaways include:

• What does Marketing do?
• How does Marketing support sales?
• How new reps can leverage AI today to ramp and sell better?

About Eric Quanstrom:

Eric is the CMO at CIENCE, a lead generation software and services company. With over 20 years of experience in marketing, Eric has held leadership positions at companies like Logitech, Pipeliner CRM, and KiteDesk.

He has helped CIENCE achieve significant growth and recognition, including being listed on the Inc 5000 four times in a row.

He also provides advice for those looking to pivot into marketing and emphasizes the value of specialization and excellence in a particular area.

Are you a B2B Sales Professional who's tired of logging notes into your CRM?

How about pulling up battle cards during a disco (discovery) to compare and contrast against your competitors?

If so, you're in for a treat!

Introducing Attention, your GTM wingman that auto-logs your CRM in real-time. Fully customizable, you can input any methodologies to your liking including MEDDICC, MEDDPICC, N.E.A.T. and etc.

In this episode, we interview Conor Kline, Attention's Sales Director as he shares the new concept of B2B Selling by leveraging generative A.I.

Conor also shares the story of how Attention was born and shares some valuable advice to reps on how to get ahead of the game during this modern shift.

Sales Professionals leverages Attention to save time, win more deals, ramp reps quicker, and focus on what's important; the customer.

100% selling.

In this episode of the 1UP Revenue Podcast, we feature Adam Jay, a seasoned GTM (Go To Market) sales leader in the SaaS industry. Adam has over 20 years of experience and has held various leadership roles in sales, including CRO, VP of Sales, and is currently the CEO of Adam J Consulting.

Adam shares valuable insights on leveraging AI in sales, his personal journey from medical device sales to software sales, and the importance of work-life balance in the face of "hustle culture."

Adam also emphasizes that AI is not a magic solution but can be a valuable tool when used strategically.

Here are the key points he discusses:

1. AI's Role in Sales: Adam highlights how people are leveraging AI in sales and its potential to increase sales efficiency.
2. Limitations of AI: He cautions that AI is not a silver bullet and won't solve all sales problems or guarantee overnight success.
3. Proof of Concept and Sales Engagement: Adam discusses the use of AI in proof of concept and its integration into sales engagement platforms.
4. Email Personalization: He acknowledges the limitations of AI in achieving personalized email communication.
5. The Return of Cold Calling: Adam explores the resurgence of cold calling and the importance of differentiation in sales approaches.
6. Potential Job Displacement: He touches on the potential replacement of certain roles by AI and advises job seekers on breaking through the noise.

This episode provides valuable insights for GTM SaaS Sales Professionals looking to understand the benefits and limitations of AI in sales and how to leverage it effectively.