159. 用5000粉丝也可以撬动百万GMV？又一个经典的小而美事业
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>从文具行业到天猫电商平台，从内容电商阵地小红书到离开平台独立开启美妆领域创业，这样的职场转型经历是如何做到的？如何在每一步的职场经历中汲取营养，充分学习？做美妆领域带货直播的诀窍是什么？<span>5000</span>粉丝撬动百万<span>GMV</span>可以实现吗？本期「贝望录」我们和嘉宾一起聊聊从文具界转型到美妆领域，从办公室踏入直播间的职场转型经历有多少“蓄谋已久”和“厚积薄发”？在直播电商领域，如何凭借对产品的深刻理解和精准定位，实现个人品牌的打造和销售的增长？选品有多关键、深度服务用户要如何实现、品牌故事性要通过何种方式触达消费者？希望嘉宾在职场不断翻篇保持积极进取的经历可以给大家带来一些思考和勇气。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>【本节目由<span>Withinlink</span>碚曦投资协作体出品】</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>【嘉宾】</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><b><span>柚子</span></b></a></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>美妆及生活方式买手、行业专家，薯名乱菊：前小红书美护电商<span>lead</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>小红书<span>:@</span>二师兄柚子<span>_Yuuko</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>【主持】</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>李倩玲<span> Bessie Lee</span></span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>广告营销行业资深从业者，商业观察者</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>【本期内容提要】</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[00:58]</span><span>我的职场转型：从文具行业到美妆领域</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[02:43]</span><span>当初选择去天猫就像是选择去上<span>EMBA</span>课程</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[06:12]</span><span>品牌<span>nickname</span>就是品牌的护城河</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[07:56]</span><span>内容电商平台的兴起和我的早期观察</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[11:07]</span><span>小红书早期电商生态和商家角色的演变</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[14:08]</span><span>从我在小红书的经历，以及家居行业角度解读小红书平台策略</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[18:04]</span><span>从美妆创作者到买手</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[24:15]</span><span>我决定从小红书离开自己单干</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[27:34]</span><span>如何在较短时间内实现百万<span>GMV</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[32:48]</span><span>精准选择<span>&</span>深度合作</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[36:23]</span><span>专注内容比涨粉更重要</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[47:23]</span><span>社交媒体数据重要吗？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[48:45]</span><span>我的第一场直播是如何诞生的</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[59:39]</span><span>从十五万到破百万</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[01:08:53]</span><span>超级用户的经历给自己带来了不同的视角</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[01:11:40]</span><span>要加入<span>MCN</span>公司吗？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[01:17:41]</span><span>选品的标准和真实的自我是最重要的</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[01:23:05]</span><span>我觉得焦虑也可以推动自我提升</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[01:27:28]</span><span>不断翻篇，保持成长</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>==========</span><span>贝望录听友福利时间到！<span>===============</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>柚子为「贝望录」的听友准备了美妆产品优惠链接<span>!!!</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>第一个产品是法国细胞护肤专家品牌</span><b><span>丽茜媂娅</span></b><span>LYSEDIA</span><span>的<span>lysedia</span>焕活红参保湿面霜。</span><b><span>小红书店铺名「丽茜媂娅<span>LYSEDIA</span>」</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>第二个产品是来自法国南部的高端纯净护肤品牌<span>ALYSCAMPS</span>的感官净澈洗护凝露（洗脸<span>&</span>洗头<span>&</span>沐浴三合一）。</span><b><span>小红书店铺名「<span>ALYSCAMPS</span>」</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>购买方法：</span></b><span>听友通过点击下面产品链接进入产品页面，或者在小红书内搜索到对应店铺找到该商品，给客服报暗号「贝望录」，客服会发放专属链接来用优惠价购买。<a style="color:#4990E2;text-decoration:none;">（万一你真的找不到产品链接，可以在小红书上私信柚子<span>@</span>二师兄柚子<span>_Yuuko </span>来获得「贝望录」专属链接。）</a></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>优惠有效期</span></b><span>：<span>11</span>月<span>7</span>日中午<span>12</span>点至<span>12</span>月<span>7</span>日中午<span>12</span>点结束</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>产品<span>1</span>：<span>lysedia</span>焕活红参保湿面霜<span>50ml</span></span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>优惠：日常价<span>¥618</span>，双十一限时价格<span>¥518</span>，贝望录听友报暗号后到手价<span>¥438</span>，同时加赠价值<span>¥618</span>的赠品。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>小红书商品链接<span>https://www.xiaohongshu.com/user/profile/609770eb000000000100a195?tab=goods&channelType=share_outside&xhsshare=WeixinSession&appuid=5be2efe460c4bf000103b23a&apptime=1730891688&wechatWid=740e478f35527b81f40e66667dd7144b&wechatOrigin=menu</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;"><span><br></span><img data-key="0" src="http://imagev2.xmcdn.com/storages/d7ba-audiofreehighqps/75/12/GKwRIDoLAUx7AAZ82QMrCx12.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/d7ba-audiofreehighqps/75/12/GKwRIDoLAUx7AAZ82QMrCx12.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/d7ba-audiofreehighqps/75/12/GKwRIDoLAUx7AAZ82QMrCx12.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1079.4303797468353" data-preview="http://imagev2.xmcdn.com/storages/d7ba-audiofreehighqps/75/12/GKwRIDoLAUx7AAZ82QMrCx12.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="201.49367088607593"></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>产品<span>2: <a style="color:#4990E2;text-decoration:none;">ALYSCAMPS</a></span>感官净澈洗护凝露（洗脸<span>&</span>洗头<span>&</span>沐浴三合一）<span> 200ml</span></span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>优惠：<span>日常价<span>¥498</span>，双十一价格<span>¥423</span>，贝望录听友报暗号后到手价<span>¥328</span>，同时还有加赠。</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>小红书商品链接</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>https://www.xiaohongshu.com/goods-detail/6630c47e30b5ae000167a337?xsec_token=XBim3yhQm6_SnWp5pRpVQEcdtMZ1DPK28yWJfkO7pbtzU=&xsec_source=app_share&instation_link=xhsdiscover%3A%2F%2Fgoods_detail%2F6630c47e30b5ae000167a337%3Ftrade_ext%3DeyJjaGFubmVsSW5mbyI6bnVsbCwiZHNUb2tlbkluZm8iOm51bGwsInNoYXJlTGluayI6Imh0dHBzOi8vd3d3LnhpYW9ob25nc2h1LmNvbS9nb29kcy1kZXRhaWwvNjYzMGM0N2UzMGI1YWUwMDAxNjdhMzM3P2FwcHVpZD01NDgyYTU4YmQ2ZTRhOTU3NDU4MjcxMzEiLCJsaXZlSW5mbyI6bnVsbCwic2hvcEluZm8iOm51bGwsImdvb2RzTm90ZUluZm8iOm51bGwsImNoYXRJbmZvIjpudWxsLCJzZWFyY2hJbmZvIjpudWxsLCJwcmVmZXIiOm51bGx9%26rn%3Dtrue&share_id=6f3c3ba16793461b926c9db4dcbe6517</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><img data-key="1" src="http://imagev2.xmcdn.com/storages/c185-audiofreehighqps/52/22/GKwRIasLAUyhAAas3AMrCy6S.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/c185-audiofreehighqps/52/22/GKwRIasLAUyhAAas3AMrCy6S.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/c185-audiofreehighqps/52/22/GKwRIasLAUyhAAas3AMrCy6S.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1079.4303797468353" data-preview="http://imagev2.xmcdn.com/storages/c185-audiofreehighqps/52/22/GKwRIasLAUyhAAas3AMrCy6S.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="201.49367088607593"></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>======11</span></b><b><span>月<span>9</span>日成都听友会持续招募中<span>=====</span></span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;"><img data-key="2" src="http://imagev2.xmcdn.com/storages/353d-audiofreehighqps/68/54/GKwRIW4LAUzEAAWbKgMrCz3q.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/353d-audiofreehighqps/68/54/GKwRIW4LAUzEAAWbKgMrCz3q.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/353d-audiofreehighqps/68/54/GKwRIW4LAUzEAAWbKgMrCz3q.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1060.9640831758034" data-preview="http://imagev2.xmcdn.com/storages/353d-audiofreehighqps/68/54/GKwRIW4LAUzEAAWbKgMrCz3q.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="198.04662885948332"></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【后期制作】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>小朱</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【收听方式】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>推荐您使用<span><span>Apple Podcast</span></span>、小宇宙<span><span>APP</span></span>、喜马拉雅、汽水儿<span><span>APP</span></span><span><span>、荔枝播客、</span></span>网易云音乐、<span><span>QQ</span></span>音乐、<span><span>Spotify</span></span>或任意泛用型播客客户端订阅收听《贝望录》。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【互动方式】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微博：<span><span>@</span></span>贝望录</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微信公众号：贝望录<span><span>+</span></span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>商务合作：[email protected]</span></span></p><span><br></span>
