贝望录

DEC 13, 2024

番外：Bessie’s 10-wk AI Learning Insights (Created by AI)

In this special episode, Bessie explores the rapidly evolving world of artificial intelligence. It stands out because 90% of the content, including a 20-minute dialogue, transcripts, and even the shownotes, have been generated by AI tools. Inspired by Google’s AI-powered notebook platform NotebookLM, Bessie experiments with feeding her handwritten notes from a 10-week London Business School course on AI into this tool, resulting in a fascinating dialogue on AI and machine learning’s real-world applications.We discuss:Key AI Concepts – Breaking down AI, Machine Learning (ML), and their types (Supervised, Unsupervised, and Reinforcement Learning).Industry Case Studies – How AI is reshaping customer service (Vodafone, T-Mobile), quality control (Domino’s Pizza), and predictive maintenance (Schneider Electric).Practical Insights – Challenges, opportunities, and a framework for successful AI implementation in businesses.Future of AI – The role of leadership, data as an asset, and embracing a culture of innovation.� What Makes This Episode Unique:Almost entirely AI-generated, this episode is a testament to AI’s capabilities in content creation. It raises the question:How will AI continue to transform creative industries?� Join the Conversation:What are your thoughts on AI’s potential and its role in content creation? Share your reflections in the comments section!Thank you for tuning in! Let’s explore the future of AI together. �

23 MIN

DEC 11, 2024

162. 我们实地体验了下究竟日本商业有哪些值得我们学习？

<a style="color:#4990E2;text-decoration:none;">11</a>月中主播Bessie、“零售女王”蒋美兰和横滨体验游学团的团员一起在横滨进行了一场深度的商业文化探索之旅。本期「贝望录」是Bessie、美兰姐邀请四位来自不同地区、不同领域的团员一起，观察并讨论了日本的零售业态、社会现象以及商业模式。在节目中团员们分享了自己的观察和心得，大家一起探讨了日本的商业设计如何融入人文关怀，以及这些观察如何启发我们对未来商业的思考。【本节目由Withinlink碚曦投资协作体出品】【嘉宾】Jane资深投资人刘舒自由职业，民营企业二代Samuel创业者王大花女性成长方向博主，创业者蒋美兰联商网日本负责人黄以承联商网日本同事【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【本期内容提要】[00:25]横滨游学团的缘起[06:54]行程设计的思考与角度[10:04]团员们在游学中印象深刻的三项观察[12:14]团员们最意外的商业模式和社会现象[14:05]二手商店与宠物经济的观察[15:42]日本社会对每个群体价值的尊重[23:34]日本的环保意识与线下经济活动的发达[33:30]日本商业设计背后的人文关怀[58:27]团员们的个人收获与反思[01:07:08]制作播客与匠人精神[01:23:08]如果我们还会筹划下一次游学活动【后期制作】小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：[email protected]

97 MIN

NOV 27, 2024

161. Where Luxury Meets Sound: A Century of Timeless Innovation at B&O

In this episode, Bessie dives into a century of excellence with Kristian Teär, the Global CEO of B&O. This conversation explores how B&O has stood the test of time to become the most long-last and luxury brand in consumer electronics. With 2025 marking its 100-year anniversary, Kristian reveals the secrets behind B&O’s legacy of innovation, its unique design philosophy, and its ambitious future in the luxury technology market.Key Highlights:·       A Century of Legacy: How B&O maintained relevance in the rapidly evolving tech industry, from surviving World War II to pioneering modular, sustainable designs.·       Luxury Meets Timeless Technology: B&O’s strategy of combining heritage craftsmanship with cutting-edge technology to create products that blend seamlessly into customers’ lives.·China’s Strategic Importance: Insights into how China, as B&O’s single biggest market, shapes its innovations and future product roadmap.·Gen Z’s Love for Vintage and Personalization: Why younger generations gravitate toward heritage brands and how B&O caters to their demands with customizable, sustainable products.·The Pandemic Pivot: Leadership insights from Kristian on navigating crises and transforming challenges into growth opportunities.Memorable Moments:·Kristian shares how B&O products, like the iconic Beosound 9000, have lasted decades and continue to provide joy with updated technology.·Behind-the-scenes stories of B&O‘s ironic Beosound A9 collaborated with artists to turn sound systems into customizable works of art.·A touching tale of a Parisian customer who restored a 32-year-old Beosound system, underscoring B&O’s commitment to sustainability and timeless value.欢迎收听并留言，我们会挑选幸运听众，随机送出 “B&O 声音艺术展”特别定制款的杯垫。<img data-key="0" src="http://imagev2.xmcdn.com/storages/4a32-audiofreehighqps/10/DF/GAqh1QQLGibmAANRywM1lGaD.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/4a32-audiofreehighqps/10/DF/GAqh1QQLGibmAANRywM1lGaD.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/4a32-audiofreehighqps/10/DF/GAqh1QQLGibmAANRywM1lGaD.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1122.1436343852013" data-preview="http://imagev2.xmcdn.com/storages/4a32-audiofreehighqps/10/DF/GAqh1QQLGibmAANRywM1lGaD.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="209.46681175190426"> 【本节目由Withinlink碚曦投资协作体出品】<a style="color:#4990E2;text-decoration:none;">【嘉宾】</a>Kristian TeärGlobal CEO, B&O【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【后期制作】小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅FM、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：[email protected]

53 MIN

NOV 20, 2024

番外: 小宇宙播客漫游日创意回响丨品牌可以是一种什么样的内容

本期节目是2024小宇宙播客漫游日回响聊天会中创意回响会场的内容之一，Bessie和GIADA公关部总监Shirley、「Slow Brand」主播Yingying、生活月刊创意总监「听生活」主播令狐磊一起聊了聊“品牌可以是一种什么样的内容”这一主题。几位一起深入探讨了品牌内容创作与播客营销的重要性、如何通过播客传递品牌精神和价值观，以及利用播客的媒介特性，构建与消费者的情感联系，建立更深层次的品牌认同的可能性。【本节目由Withinlink碚曦投资协作体出品】【嘉宾】ShirleyGIADA公关部总监Yingying「Slow Brand」主播<a style="color:#4990E2;text-decoration:none;">令狐磊</a>「听生活」主播【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【本期内容提要】[04:06]品牌和内容是什么样的关系[09:22]品牌就是内容？[11:58]内容已经超越传统品牌营销方式成为塑造品牌的重要工具[16:20]播客在现今品牌营销组合中不可忽视的表现[21:53]播客具有独一无二的互动性和个性化价值[34:30]「岩中花述」的制作初衷[46:50]通过播客建立的品牌忠实度令人感动[48:29]节目特性和品牌调性的适配是播客与品牌合作的关键[57:52]在播客里讲故事能实现内容的广泛转化[01:01:37]初创公司如何进行品牌建设和内容创作？【后期制作】小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：[email protected]

71 MIN

NOV 15, 2024

嘉柏丽尔·香奈儿到底是谁？丨05. 风格永存

本次上海香奈儿时尚宣言展不容错过，对香奈儿套装、香水和高级珠宝都有独到的展示与呈现，香奈儿女士以其敏锐的洞察和实用的风格，坚持服装的舒适和观感的统一，最终实现了从底层出身到被贵族追随的大翻盘，让我们共同期待十二月的杭州！【主持】洪晃李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【本期内容提要】[02:11] 上海展对香奈儿套装独特的展示方式[05:52] 香奈儿香水完美的找到设计和实用功能的平衡[08:37] 上海展现场别具一格的香奈儿高级珠宝[10:35] 晃的人生第一件奢侈品就是香奈儿[11:37] 展览在上海和伦敦的不同之处[12:54] 香奈儿女士坚持服装的舒适和观感的统一[15:09] 香奈儿女士实现了从底层出身到被贵族追随的大翻盘[28:05] 绝对不能错过的上海展，最后一周[30:14] 期待12月3日的杭州【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：[email protected]

31 MIN

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