2X eCommerce Podcast
Kunle Campbell
Recent Episodes
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Walmart: https://bit.ly/3swOuDe
Kogan Page: https://bit.ly/44DylLn
Barnes & Noble: https://bit.ly/3Pgd4B4
WHSmith: https://bit.ly/4bfr9r3
Strategic Actions for a Profitable Q1: eCommerce Insights for 2025
In this episode of 2X eCommerce, we delve into six key actions to take in Q1 to set the foundation for a successful 2025. The episode covers strategies for brand building, optimizing gross margins, improving cash flow, rethinking pricing strategies, building a strong team, and expanding into new channels like TikTok Shop. Also introduced is the Scale-Up Blueprint 2025 coaching program, exclusive to 12 eCommerce operators. Tune in for actionable steps to increase profitability and growth in the New Year.
- (00:00) - Introduction and Episode Delay
- (00:41) - Planning for 2025
- (01:11) - Key Actions for Q1
- (02:14) - Top of Funnel Reinvestment
- (06:21) - Optimizing Gross Margins
- (08:14) - Cashflow Management
- (09:53) - Rethinking Pricing Strategy
- (10:51) - Building the Right Team
- (12:16) - Expanding into New Channels
- (13:04) - Conclusion and Coaching Program
Creators & Guests
- Kunle Campbell - Host
In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.
- (00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić
- (01:22) - Podcast Introduction and Guest Welcome
- (03:05) - Marin Istvanic's Journey into Media Buying
- (12:00) - The Role of Creatives in Media Buying
- (13:47) - Effective Offer Strategies for Better Conversion
- (18:10) - Agency Operations and Client Management
- (21:45) - Testing and Scaling Ad Campaigns
- (27:57) - The Power of Data in Digital Marketing
- (28:42) - Ad Copy Strategies and Testing
- (29:55) - Static Images vs. Video Ads
- (31:53) - Creative Diversification and Client Guidance
- (33:14) - Optimizing Ad Performance Metrics
- (35:12) - Scaling and Budget Management
- (42:40) - Resurrecting and Adjusting Campaigns
- (47:18) - Preparing for Q4 and Black Friday
- (50:30) - Final Thoughts and Where to Find More Tips
Resources Mentioned in the Episode
- Inspire Brand Group
- Marin Ištvanić’s agency, specializing in Meta ad campaigns for eCommerce brands.
- Website: Inspire Digital Group
- Funnel Calculator
- A custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance.
- Promised to be shared with the audience via the show notes.
- ABO and Advantage Shopping Plus
- Strategies discussed for testing and scaling ad campaigns.
- Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps.
- Analytics Tools
- Triple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns.
- Northbeam: Another analytics tool for tracking ad performance and audience behavior.
Connect with 2X eCommerce:
- Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
- Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
- Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
- YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Buy on Amazon → https://amzn.to/3ybY6WS
- Buy on Walmart → https://bit.ly/3swOuDe
- Buy on Kogan Page → https://bit.ly/44DylLn
- Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
- Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors:
This episode is proudly brought to you by:
1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io
Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.
2️⃣ Address Validator
↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address Validator
Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.
With Address Validator, you can:
- Prevent delivery errors and save on reshipping costs.
- Enhance customer trust with faster, hassle-free deliveries.
- Automate address validation, freeing up time for your team to focus on growth.
To learn more, visit AddressValidator.com.
Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.
In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi, a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence in major retailers like Walmart and emphasizes the role of micro-influencers and loyal customers in their marketing strategy. The episode offers valuable lessons on navigating the challenges of the evolving eCommerce landscape and building a profitable brand with minimal resources.
- (00:00) - $40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah
- (02:50) - Ron Shah's Journey in the Supplement Industry
- (04:46) - Formation of Obvi and Leadership Team
- (07:02) - Scaling Obvi: From Startup to $40 Million
- (08:34) - Profitability and Lean Operations
- (09:10) - Leveraging Agencies and Performance Models
- (13:21) - Building a Strong Community and Ambassador Program
- (17:07) - Retail Expansion and Lessons Learned
- (22:37) - Customer Insights at Walmart
- (23:41) - Social Media Strategy for Walmart Listings
- (27:33) - Impact of Brand Collaborations
- (29:03) - The Rise of TikTok Shop
- (32:20) - UGC and CGC Strategies
- (36:21) - Content Creation and Ad Strategy
- (43:34) - Rapid Fire Questions
- (45:32) - Conclusion and Final Thoughts
Resources mentioned:
- Insense: A platform used for sourcing creators and generating user-generated content (UGC).
- TikTok Shop: A growing social commerce platform that integrates shopping directly into the TikTok experience.
- Shopify and Shop App: Obvi uses Shopify for DTC sales and sees potential in the Shop App for social commerce innovation.
- SPINS and Nielsen Data: Tools for retail sales analytics, used to gather insights about performance in stores like Walmart.
Books Mentioned
- Winning Is Everything by Tim Grover: A recommended read by Ron Shah.
Community Management
- Obvi’s Facebook Group: A 105,000-member community of loyal customers actively engaging around collagen and wellness topics.
Connect with 2X eCommerce:
- Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
- Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
- Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
- YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Buy on Amazon → https://amzn.to/3ybY6WS
- Buy on Walmart → https://bit.ly/3swOuDe
- Buy on Kogan Page → https://bit.ly/44DylLn
- Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
- Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors:
This episode is proudly brought to you by:
1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io
Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.
2️⃣ Address Validator
↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address Validator
Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.
With Address Validator, you can:
- Prevent delivery errors and save on reshipping costs.
- Enhance customer trust with faster, hassle-free deliveries.
- Automate address validation, freeing up time for your team to focus on growth.
To learn more, visit AddressValidator.com.
Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.
Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. Pradeep
In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty.
- (00:00) - How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep
- (03:01) - Dr. Pradeep's Background and Insights
- (14:04) - Practical Applications of Neuroscience
- (20:43) - Leveraging Non-Conscious Consumer Data
- (26:40) - Practical Application of Non-Conscious Messaging
- (27:51) - The Pitfalls of Mining Social Media
- (28:32) - Understanding and Creating Desire
- (35:54) - Mass Personalization at Scale
- (40:57) - Integrating Non-Conscious Data into Marketing
- (44:33) - Leveraging Sensory.AI Solutions
- (46:35) - Final Thoughts and Practical Steps
Resources mentioned:
- Sensory AI: Explore Dr. Pradeep’s neuroscience-powered Gen AI platform for crafting personalized marketing strategies: sensory.ai
- Book: Neuro AI by Dr. A.K. Pradeep: Winning the Mind of Consumers with Neuroscience Powered Gen AI – A guide to leveraging neuroscience and AI in marketing, Available on Amazon: https://amzn.to/4eMRM7T
Creators & Guests
- Kunle Campbell - Host
- Dr. A.K. Pradeep - Guest
Connect with 2X eCommerce:
- Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
- Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
- Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
- YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Buy on Amazon → https://amzn.to/3ybY6WS
- Buy on Walmart → https://bit.ly/3swOuDe
- Buy on Kogan Page → https://bit.ly/44DylLn
- Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
- Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors:
This episode is proudly brought to you by:
1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io
Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.
This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.
- (00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou
- (02:29) - Gloria Chou's Journey into PR
- (04:47) - The Art of Cold Pitching
- (06:55) - Understanding Journalists' Needs
- (13:06) - Crafting the Perfect Pitch
- (17:47) - Pitching to Different Types of Publications
- (22:08) - Setting Up Your PR Foundation
- (22:40) - The Value of PR for Founders
- (23:29) - Effective Time Management for PR
- (24:25) - Identifying the Right Journalists
- (26:31) - Building and Maintaining Relationships with Journalists
- (29:21) - Delegating PR Tasks
- (32:54) - Leveraging Trends and Media Types
- (37:36) - Final Thoughts and Resources
Resources mentioned:
- Masterclass: www.gloriachoupr.com/masterclass
- Freebie: www.gloriachoupr.com/giftguide
- Program: www.getfeaturedaccelerator.com
Creators & Guests
- Kunle Campbell - Host
- Gloria Chou - Guest
Connect with 2X eCommerce:
- Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
- Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
- Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
- YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Buy on Amazon → https://amzn.to/3ybY6WS
- Buy on Walmart → https://bit.ly/3swOuDe
- Buy on Kogan Page → https://bit.ly/44DylLn
- Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
- Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors:
This episode is proudly brought to you by:
1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io
Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.