The State of Sales Enablement

In this episode of Troubleshooting Enablement, Devon McDermott, your host and EnableNerd, welcomes Mike Kunkle, Vice President of Sales Effectiveness Services at SPARXiQ, author of The Building Blocks of Sales Enablement, and the mastermind behind the Sales Effectiveness Straight Talk newsletter. With decades of experience, Mike shares his views on how to maximise the impact of the sales enablement function.

Here is what Devon and Mike discussed:

• How to effectively measure the business impact of enablement initiatives.
• The importance of understanding top performers and differentiating them from top producers.
• How to effectively diagnose and resolve gaps in enablement initiatives by focusing on what really drives performance.
• The critical role of sales managers in enabling their teams, including the challenges they face and how to support them in coaching and development.
• And more...

Tune in to hear Mike’s invaluable insights and strategies that can help you drive meaningful impact within your enablement function and beyond.

Connect with Mike Kunkle: https://www.linkedin.com/in/mikekunkle/

Read Mike Kunkle's Book: https://www.amazon.com/Building-Blocks-Sales-Enablement/dp/1952157625/

Subscribe to Mike’s Newsletter: https://www.linkedin.com/newsletters/6958899285706821632/

Mike Kunkle's Link Tree: https://linktr.ee/mikekunkle

Connect with Devon McDermott: https://www.linkedin.com/in/devonmcdermott/

In this episode of the State of Sales Enablement, Jonathan Kvarfordt, aka Coach K, sits down with Cory Bray, a prominent voice in the sales enablement space and co-founder of CoachCRM. Corey shares his candid thoughts on the current state of enablement, discussing its challenges, inefficiencies, and the need for a more streamlined approach. With years of experience in sales and enablement, Corey offers a refreshingly direct perspective on what works and what doesn’t in the industry.

Here are some of the questions Corey and Jonathan attempted to tackle:

• What is Corey’s background, and how has his experience shaped his approach to sales enablement?
• What is the current state of sales enablement, and why does Cory believe it has become bloated?
• Why does Cory challenge the idea of sales enablement being a true "community" and what are the implications of this view?
• How does Cory differentiate between building and operating enablement functions, and why does he see this distinction as crucial?
• What is Cory’s approach to solving enablement problems quickly and effectively?
• How does Cory view the role of sales experience in leading an enablement function, and why does he believe it’s critical?
• What should enablement professionals focus on to prove the value of their work within an organisation?

Tune in to hear Corey’s unfiltered opinions on the enablement landscape and his practical advice on making enablement more effective and results-driven.

Connect with Coach K: https://www.linkedin.com/in/jmkmba/

Connect with Cory Bray: https://www.linkedin.com/in/buy-triangleselling/

The Sales Enablement Playbook: https://www.amazon.com/Sales-Enablement-Playbook-Cory-Bray/dp/1546744762

The Sales Management Podcast: https://podcasts.apple.com/us/podcast/sales-management-podcast/id1631765942

In this episode of the State of Sales Enablement, Coach K sits down with Christina Brady, CEO of Luster.ai, to explore the intersection of AI and sales enablement. Christina brings her extensive experience in sales leadership and enablement to the conversation, offering insights into the evolving role of AI in enhancing sales performance and training.

Here are some of the questions Coach K and Christina attempted to tackle:

• How can AI be effectively integrated into sales enablement without overwhelming sales teams with too many tools?
• What strategies can be used to ensure that AI tools support, rather than replace, essential human elements in enablement?
• How can enablement professionals maintain control over the tech their teams use in the face of rapidly evolving AI tools?
• What does "perfect practice" look like in sales enablement, and how can AI facilitate it?

Tune in to hear Christina's insights on leveraging AI to enhance sales enablement and her vision for the future of learning and development in the workplace.

Connect with Coach K: https://www.linkedin.com/in/jmkmba/

Connect with Christina: https://www.linkedin.com/in/christinapbrady/

In this episode of Troubleshooting Enablement, Devon McDermott, aka EnableNerd, sits down with Eric Mingorance, Senior Director of Sales and Field Enablement at Zixi. Eric shares his vast experience, from working in media and tech to leading enablement teams in various capacities. They dive into the challenges of being a "Team of One" in enablement, offering practical strategies for managing workload, creating scalable programs, and maintaining effectiveness despite limited resources.

Here are some of the questions Eric and Devon attempted to tackle:

• What has Eric's enablement journey looked like, and how has his diverse background shaped his approach?
• How can a one-person enablement team balance onboarding new hires and providing ongoing support to experienced reps?
• What strategies can be used to create scalable, customised enablement programs with limited resources?
• How can enablement professionals set boundaries and manage expectations with leadership regarding what can realistically be achieved by a small team?
• What role does an enablement charter play in setting the stage for success, and how can it be effectively used?
• How can enablement leaders leverage cross-functional collaboration and peer learning to scale their efforts and improve team performance?

Tune in to hear Eric's insights on navigating the enablement landscape as a solo practitioner and how to drive meaningful impact within your organisation.

Connect with Eric Mingorance: https://www.linkedin.com/in/emingo

Connect with Devon McDermott: https://www.linkedin.com/in/devonmcdermott/