Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients | Podcast Guru

Details

People love your podcast. They tell you your show is really freaking good. They come back week after week. So why isn’t all that know, like and trust turning into enquiries, clients and sales? Podcasting for Clients is the business podcast strategy show for established service-based experts and founders who want to understand why their podcast isn’t bringing in clients and what to do about it. Because having people listen to your podcast, love what they hear and come back week after week is one thing. Getting the right people to decide they want to work with you is something else entirely. So if people are listening, loving what they hear and coming back for more…why isn’t that happening? Here’s where I want you to start thinking about podcasting for business differently. Nobody goes from “I loved your episode!” to “how do I pay you?” in one leap. Long before someone enquires, applies or buys, they’re making smaller decisions about their problem, what needs to change, whether they need help — and whether you’re the person they want that help from. Your podcast influences those decisions. When your podcast isn’t growing your business, it’s easy to assume you need to grow your podcast first: get more downloads, promote it more on social media, interview more podcast guests, publish more episodes or try the trending podcast growth tactic. But a perfectly solid podcast growth strategy can still be the wrong prescription for the problem. That's why business podcast strategy starts with understanding what's not working, not automatically doing more of what you've already tried. Tune in to hear: ✧ why people binge your podcast but don’t take the next step towards working with you ✧ how to create podcast episodes that help listeners make buying decisions ✧ where Decision Gaps appear between podcast listeners and paying clients ✧ how to spot what's stopping your podcast listeners from becoming paying clients ✧ why more downloads and better podcast marketing won’t necessarily bring in more clients ✧ how to align your podcast content and strategy with your offers and business goals ✧ how to identify what's not working so your podcast can generate more of the right enquiries, clients and sales Rosemarie, podcast strategist and founder of Evergreen Podcast Strategy™, takes a diagnosis-before-prescription approach to helping established business owners turn their podcasts into a more effective and profitable part of their business. If you're ready to understand why your podcast isn’t bringing in clients and start making more intentional decisions about your podcast, you're in the right place. Follow Podcasting for Clients on your favourite podcast platform and start with the latest episode. —- Learn more about working with Rosemarie at www.evergreenpodcaststrategy.co.uk 🚨This podcast does not accept guest pitches.

Recent Episodes

Before You Fix Your Podcast, Make Sure You're Solving the Right Problem [Ep 210]

Is your podcast not bringing in the clients you expected, and you're pretty sure you know why? Maybe you need more listeners, better calls to action or more promotion. But how do you know that's actually the problem? On this episode, we're looking at why the same disappointing podcast results can have very different causes and why it's worth getting some evidence before you start changing things. Got a theory about why your podcast isn't bringing you clients? Let's look at the evidence before you spend the next three months fixing something that might not be the problem. Apply for a Decision Gap Diagnostic >> Episode mentions and links The Enquiry Isn't The First Decision: How Podcast Listeners Become Clients [Ep 206] --- >> OTHER WAYS I CAN SUPPORT YOU Book a Sticking Point Session - Got a podcast decision you've been going round in circles about? Let's work through it together so you know what to do next. Sign up for Heard to Hired - Your podcast has listeners, but is it bringing you clients? Discover three easy-to-miss blind spots between someone loving your podcast and deciding to hire you. >> CONNECT WITH ROSEMARIE Website Instagram Email (No guest pitches, please) >> ENJOYED THIS EPISODE? To support the show, share this episode with a biz bestie or leave a review on Apple Podcasts or a rating on Spotify. It would mean the absolute world to me 🙏🏽 For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback.

18 MIN

How to Structure a Podcast Episode That Moves Listeners Closer to Becoming Clients [Ep 209]

You can plan an engaging podcast episode, cover all the right points, and still leave your listeners to make connections that feel obvious to you because you already know how all the pieces fit together. This happens easily when you know your subject matter inside out. You can move from one idea to the next without noticing the steps you’ve skipped, leaving your listener to join the dots herself. And if your podcast is meant to help someone understand a problem, reconsider what she believes, or make a decision, those missing connections matter. In this episode, we’re looking at how to structure a podcast episode around your listener’s thinking rather than a list of everything you want to say. We’ll talk about why knowing your expert topic so well can make it harder to spot where your listener might get lost, why a perfectly good episode can still leave her doing too much of the thinking herself and the simple question I now use when planning my own episodes. You’ll hear: The difference between organising podcast talking points and structuring an episode around your listener. How your expertise can make it harder to notice the connections you’re asking your audience to make for themselves. How to plan the progression of your listener’s thinking from the moment she presses play to the decision or understanding you want to help her reach. The question to ask when deciding whether a story, example, teaching point, or piece of advice actually belongs in the episode. Why your call to action should feel like part of the episode rather than something added at the end Resources mentioned in the episode One Episode Doesn’t Need to Do Everything | How to Plan Your Podcast Episodes [Ep 205] The Simple Shift that Creates Endless Episode Ideas [Ep 204] Apply for a Decision Gap Diagnostic - a review of how your podcast episodes are supporting your listener’s decision-making, where listeners may be getting stuck, and where you may be asking them to make connections that feel obvious to you. - Thank you for listening to this episode of Rethinking Podcasting. If this episode made you think differently about your podcast, your content or the role your podcast plays in your business, I'd love to hear what shifted for you. Send an email to [email protected] with DECISION in the subject line. I read and respond to every email personally.

14 MIN

Every Podcast Episode Needs One Job. Here's How to Find It | Podcast Episode Planning [Ep 208]

What if you've been asking one episode to do a job that takes ten? Most podcast episodes try to teach, nurture, build trust, overcome objections and sell — all at once. This episode is about what happens when you give an episode one job instead. How that changes what you include, what you cut, and why your listener actually moves. In this episode, I talk about: Why a good episode and an effective one aren't the same thing — and which one you've probably been making What you're actually doing when you add one more example, one more story, one more point just to be safe The question that needs to come before your title, your key points, and your CTA — and why most people never ask it Not sure what decisions your podcast is actually helping listeners make? The Decision Gap Diagnostic shows you where listeners are getting stuck between consuming your expertise and becoming ready to work with you — and what I’d change to help close the gap. Explore the Decision Gap Diagnostic - Thank you for listening to this episode of Rethinking Podcasting. If this episode made you think differently about your podcast, your content or the role your podcast plays in your business, I'd love to hear what shifted for you. Send an email to [email protected] with DECISION in the subject line. I read and respond to every email personally.

6 MIN

Your Next Podcast Episode Starts With a Moment, Not a Topic | Podcast Content Strategy [Ep 207]

You don't usually run out of podcast ideas. You run out of places to start. Most of us plan episodes by asking, "What should I talk about this week?" But what if that's the wrong question? Because your ideal client isn't searching for a podcast because they want another episode about pricing, visibility or marketing. They're searching because something has happened in their world, and they're trying to make sense of it. In this episode, I'm sharing the shift that's completely changed how I plan my podcast—and why starting with your listener's moment, rather than your content topic, can make your episodes feel more relevant, more engaging, and far easier to plan. In this episode, I talk about: Why planning around topics often leads to repetitive content. The difference between a topic and the moment that makes someone search for it. A simple shift that will help you create episodes your ideal clients are ready to hear. A practical exercise to uncover the conversations your podcast should be having next. If you've ever found yourself staring at a blank Google Doc, scrolling through old posts or asking ChatGPT what to record next, this episode will help you think about podcast planning in a completely different way. — Not sure what moments your podcast should be speaking to? The Decision Gap Diagnostic will help you uncover them. Learn more and apply for a diagnostic here: https://evergreenpodcaststrategy.co.uk/podcast-audit - Resources mentioned in this episode Simple SEO and Marketing Podcast - Thank you for listening to this episode of Rethinking Podcasting. If this episode made you think differently about your podcast, your content or the role your podcast plays in your business, I'd love to hear what shifted for you. Send an email to [email protected] with DECISION in the subject line. I read and respond to every email personally.

10 MIN

The Enquiry Isn't the First Decision: How Podcast Listeners Become Clients [Ep 206]

When does someone actually decide to work with you? Most coaches and experts assume it's when they enquire. I don't. I think the enquiry is simply the first part of the process we get to see. Long before someone reaches out, they've been making a series of smaller, invisible decisions - about the problem they're facing, the approach they trust, and whether you're the right person to help. In this episode, I talk about: Why the enquiry isn't the moment someone decides to work with you The invisible "micro-decisions" your listeners are making before they ever get in touch Why creating content for people who are already ready can leave your podcast feeling hit and miss How thinking about your listener's decision pathway changes the role your podcast plays in your business A simple reflection to help you create episodes that support the decisions that come before the enquiry If you've ever wondered why people love your podcast but it isn't consistently leading to enquiries, clients and sales, this episode will give you a different way of looking at what's really happening behind the scenes. Ready to understand what’s happening between someone listening to your podcast and becoming a client? The Decision Gap Diagnostic helps you uncover where your podcast is influencing decisions, where listeners might be getting stuck, and what needs to change to create a clearer pathway from listening to taking action. You can find all the details here: https://evergreenpodcaststrategy.co.uk/podcast-audit - Resources mentioned in this episode How Your Podcast Helps People Make Decisions [Ep 202] - Thank you for listening to this episode of Rethinking Podcasting. If this episode made you think differently about your podcast, your content or the role your podcast plays in your business, I'd love to hear what shifted for you. Send an email to [email protected] with DECISION in the subject line. I read and respond to every email personally.

14 MIN