Terry Husayn (Talha), VP of Technical engagement and a member of the founding team at Orum. In this part Terry spoke about the process of building an early stage sales team - from the ground up. Specifically we focused on hiring, training and creating compensation plans for BDRs and SDRs.
Some mentions from the episode:
Terry's LinkedIn: https://www.linkedin.com/in/talhahusayn/
Link to Orum: https://www.orum.com/
And of course, keep an eye out on our articles through SubStack that you can check out here.
Terry Husayn (Talha), VP of Technical engagement and a member of the founding team at Orum in this episode talks about the following:
- intro to cold-calling, who needs to do it and why
- testing of the outreach strategy
- specifics of outreach
Databases of emails/phone numbers:
Intent based signals tracking can be done here: Sixth Sense
Tool to capture your website visitors: Warmly
Terry's LinkedIn: https://www.linkedin.com/in/talhahusayn/
Link to Orum: https://www.orum.com/
And of course, keep an eye out on our articles through SubStack that you can check out here.
Amjed Aboukhadijeh - head of sales at Socket. In this part he takes a deeper dive into the specific strategies included in the territory planning, more specifically - creating drip campaigns and running a POC (Proof Of Concept) that has a much greater success rate.
Here is the link to a spreadsheet template that you can use to run your Proof Of Concept: https://docs.google.com/spreadsheets/d/16RFCe-VnSILzZerdbdPsajKSsfNQHzbKxcVIG48ngYk/edit?usp=sharing
This is the second episode of two that we've had with Amjed, you can listen to part 1 here.
Amjed Aboukhadijeh - head of sales at Socket, talks about the importance of territory planning in the sales process. He explains what steps does territory planning consist of and how you should work on each step.
This is the first episode of two that we'll have with Amjed - part 2 will be focused on very specific strategies that were mentioned in Pt 1 (this episode) so stay tuned!
Lucas Price, Founder and CEO at Yardstick in this episode talks about asking the right questions, using structured interviews and scorecards to identify sales talent.
Who by Geoff Smart and Randy Street https://a.co/d/fBJf66l
A VP of Sales Hiring Scorecard For Startups…Get it Right the First Time https://avenuetalentpartners.com/2021/06/27/vp-sales-hiring-scorecard-startups/
What to Know Before You Interview Your Next Sales Candidate https://www.yardstick.team/post/what-to-know-before-you-interview-your-next-sales-candidate